NEW YORK - July 14, 2008 - Fulcrum, a leader in advanced analytics, technology and aftermarket programs, today announced that industry veteran Scott McEwen has joined the company as vice president of sales.

McEwen will be responsible for sales, business development, and solution development focused on the power sports and power equipment industries, areas to which he brings specialized expertise and a track record of success.

A seasoned sales and marketing executive with over twenty years experience in delivering information services and technology products to the manufacturing and Fortune 1000 markets, Scott offers a unique understanding of delivering products to market while employing the most relevant and productive sales strategies.

He joins Fulcrum Analytics from Snap-on Business Solutions (formerly ProQuest Business Solutions) where he served five years as vice president, leading the power equipment/power sports and warranty solutions businesses to unprecedented growth.

McEwen was formerly at Lexis Nexis, the multi-billion dollar publishing and information services provider, where he very successfully built and managed domestic and international sales organizations during his 18-year tenure.

His success in developing and implementing strategic selling methodologies worldwide has enabled his teams to negotiate and manage high-profile, complex agreements with companies like John Deere, Tecumseh, Kohler, Manitowoc Crane, Suzuki, Kawasaki, Ingersoll-Rand, JCB and Yamaha.

"Scott's experience in the power sports and equipment sector complement Fulcrum's capabilities in aftermarket programs, including extended and scheduled service programs and accessory sales," said Paul Swenson, president of Fulcrum's Warranty Solutions group. "Both current and prospective Fulcrum clients will benefit from his valuable expertise in helping companies develop profitable programs."

About Fulcrum Warranty Solutions
Fulcrum Warranty Solutions is a division of Fulcrum, an innovator and leader in advanced database marketing solutions. Warranty Solutions draws on Fulcrum's powerful tools, technologies, and cross-industry experience, and combines them with deep expertise in warranty and aftermarket marketing to deliver programs that deliver less risk and higher profits. www.fulcrumwarranty.com

About Fulcrum
Leading businesses turn to Fulcrum to increase and accelerate the profitability of their marketing programs. Fulcrum offers a fully integrated database marketing solution, from building and managing rich, multi-channel databases, to predictive and segmentation modeling, using its advanced analytical tools, and executing customer-centric marketing. Fulcrum is headquartered in New York City with regional offices in Fairfield, CT, Salt Lake City, UT, and Richmond, VA. www.fulcrm.com

CONTACT:
Jim McNulty
StandPoint Public Relations
508-481-2024
jmcnulty@standpoint-pr.com