Fulcrum helps marketers achieve rapid and sustainable gains in marketing performance. Our database marketing solutions offer integrated database management, sophisticated analytics, and accelerated campaign management for clients with demanding CRM and marketing requirements.

Our solutions are built on the simple premise that the barriers to rapid, compelling, and effective marketing need to be knocked down, so that marketers can concentrate on marketing. Most direct marketing initiatives suffer from decisions that are driven by an incomplete understanding of customers, slow execution cycles, and poor campaign measurement.

Since 1993, Fulcrum has led the way in developing solutions that represent a significant evolution in the state of database marketing. Our Fulcrum Analytical Server enables the consolidation of data across all channels. Our analytical solutions are unmatched in their sophistication. And our campaign management capabilities promote rapid and iterative campaign cycles that are clearly measurable.

The results we deliver are striking. Three of our clients saw combined incremental profits of over $100 million from their partnership with Fulcrum over the last year.

And while it is bottom line results that really matter, we have also begun to receive industry recognition for our work, including the 2002 Gold Excellence award by NCDM and the Bronze Excellence award by the UK DMA.

Fulcrum is headquartered in New York City with regional offices in Fairfield, CT, Chicago and Richmond, VA.